When people start a blog they often think to themselves – oh it’ll be so much fun! Shortly afterward the disillusions they once held give way to the realization that blogging is A LOT of WORK. Most people have no idea how much. Coming up with relatable blog content on a daily or weekly basis requires careful consideration of what is going to get people talking.
It’s simply not enough to say, I want to start a blog! and expect everyone to immediately pick up what you’re putting down. It starts with creating killer blog content that is going to keep people coming back for more.
On an average post my own blog content is shared between 200-500 times between Facebook and Pinterest alone, not counting other social media platforms. When it’s published on larger platforms like Scary Mommy it has been shared up to 60K times. Through trial and error I’ve come to learn what people love to share and what they’d rather leave alone.
This year I have increased my pageviews over 400% by focusing on the following five tips:
Top 5 Tips to Write Share-worthy Blog Content
1. Create a Blog Mission Statement:
This sounds simple enough, yet it’s probably the number one tip that bloggers overlook. Listen – you can’t be everything to everyone. Your content should be consistent with the brand you are seeking to establish. Who are you as a blogger? Who are your ideal readers? What will keep them coming back for more? Are you a crafty blogger? A parenting blogger? An inspirational blogger? An educational blogger? If you’re not sure – it’s time to get focused! Of course you can branch out from the usual once you’ve established your brand. But be warned – If people never know what to expect from you, they’ll come to expect very little.
After tip number one, this is the biggest mistake I see in the blogging world. It’s time for #realtalk and this one might hurt. If you’re only writing about yourself, your family, and your life – I’ve got a harsh truth for you, unless you are a bonefide celeb – #noonecares. I’m sorry but it’s true. Outside of your close friends and family, personal anecdotes including what you did on the weekend, what you had for lunch, and your latest vacay is not going to keep people coming back for more. Sure these are okay every once in awhile to connect with your readers. Personal anecdotes can be great add-ons to post on more general content, but they shouldn’t be the focus. You’ve got to give the wider audience something more to relate to. Who is going to share a very personal post about someone they don’t know?
3. Limit and carefully choose sponsored posts:
The most common trap successful bloggers fall into is selling themselves out for any sponsored post that comes their way that will help pay the bills. Added to this, the content that initially hooked their readers is now diluted and almost non-existent in comparison to sponsored posts. Make a commitment to yourself and your readers to only work with brands that you can support in good conscience – otherwise you’ll quickly lose credibility. Also, don’t tip the scales of sponsored posts into greater than 50% of your overall content. I get it – blogging is tough work. We all want to make a buck where we can, but at what cost? You might gain a couple hundred dollars at the expense of losing significant followers.
4. Keep it Positive:
I can’t emphasize this enough. If you analyze the trends of viral posts, often the ones that seem to resonate the most with the general public are the ones that teach you, encourage you, inspire you, or make you laugh. You also probably don’t want to be the writer behind that blog that went viral that made everyone feel bad about themselves. There is enough negativity in the world – and the blogging world can provide a false sense of entitlement to rant and rave about anything that even remotely annoys or angers you. Just. Don’t. It’s hard to get behind that and the initial effect always wears thin.
5. Consider Share-ability:
Before writing any new post I consider the topics that I’m hearing about in the media, among my close friends, at work, at the local grocery store. What’s going to resonate with people? What do I have to say that others are going to say: YES! SO MUCH TRUTH! I MUST SHARE WITH EVERYONE I KNOW! Choose quality over quantity when it comes to posting on your blog and don’t press send unless you can stand behind every word with absolute conviction.
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